Your business looks great on video

Three steps to creating high-performing Reels ads.
Meta for Business
Three steps to creating high-performing Reels ads.  ‌
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A video Reels ad is what your business needs.

Businesses who created Reels video ads saw, on average, a 34% lower cost per action compared to non-video reels.1

Learn how you can also improve performance and get more engagement with our Reels ad best practices.

See tutorial
Create Reels ad

Build video Reels ads the right way:

Use a 9:16 aspect ratio

Film and edit your videos vertically to make captivating Reels ads that take up the full mobile screen.

Learn how to crop video ads

Build for sound-on viewing

Entertain your audience with audio elements, such as music, voiceover and sound effects, from the Meta Sound Collection.

Visit Meta Sound Collection

Keep your visuals in the safe zone

Avoid including text or valuable information at the very top, bottom and right side of the frame.

Learn more about the safe zone

Drive more sales and engagement with Reels ads

Create Reels ad
See tutorial

Create high-quality video Reels at scale with Canva

Speed up content creation with our Meta-curated Reels templates on Canva. They have best practices built in and feature advanced editing techniques, such as beat-sync with music.

See trending templates

1Source: Statistical global meta-analysis of 15 split tests of Reels-only campaigns, where advertisers used a still image asset in one campaign and 9:16 video with sound on respecting safe zones in another campaign. Advertiser verticals included e-commerce, retail and consumer packaged goods, and included small and medium businesses. This approach outperformed with 99.9% confidence.

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