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Three steps to creating high-performing Reels ads. |
A video Reels ad is what your business needs. | |
Businesses who created Reels video ads saw, on average, a 34% lower cost per action compared to non-video reels.1 Learn how you can also improve performance and get more engagement with our Reels ad best practices. | |
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Build video Reels ads the right way: | |
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Film and edit your videos vertically to make captivating Reels ads that take up the full mobile screen.  | Learn how to crop video ads |
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Build for sound-on viewing | |
Entertain your audience with audio elements, such as music, voiceover and sound effects, from the Meta Sound Collection.  | Visit Meta Sound Collection |
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Keep your visuals in the safe zone | |
Avoid including text or valuable information at the very top, bottom and right side of the frame.  | Learn more about the safe zone |
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Drive more sales and engagement with Reels ads | |
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Create high-quality video Reels at scale with Canva | |
Speed up content creation with our Meta-curated Reels templates on Canva. They have best practices built in and feature advanced editing techniques, such as beat-sync with music. | |
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1Source: Statistical global meta-analysis of 15 split tests of Reels-only campaigns, where advertisers used a still image asset in one campaign and 9:16 video with sound on respecting safe zones in another campaign. Advertiser verticals included e-commerce, retail and consumer packaged goods, and included small and medium businesses. This approach outperformed with 99.9% confidence. | |
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