Drive better Return on Ad Spend when you A/B test your ads that click to WhatsApp

Set your campaigns up for business success with these simple steps Set your campaigns up for business success with these simple steps  ‌ Set your campaigns up for business success with these simple steps A/B testing compares ad strategies to identify the best performer, helping you understand audience preferences. Using these insights for your ads that click to WhatsApp delivers even more personalized, targeted ads to high-converting customers. Advertisers saw 30% higher ad performance* when running 15 experiments per year. * Source: "Marketers Underuse Ad Experiments That's a Big Mistake," HBR Get started with A/B testing using these three simple steps: Formulate a hypothesis: A/B tests need a clear hypothesis tied to business goals to yield actionable results. Set up your A/B test: Test one variable at a time to clearly identify performance drivers. Evaluate results and optimize future campaigns: Allocate more budget to the winning strategy and optimize ad spend. Find out how to set up A/B testing and learn other strategies to improve your ads that click to WhatsApp. Learn more This email was sent to shshuf1944@gmail.com. You can unsubscribe or learn more about advertising. © 2024 Meta. Meta Platforms, Inc., 1601 Willow Rd. Menlo Park, CA 94025 or where the Meta Products are offered to you by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland